Strategy
We help you define your direction before design ever begins. BDG’s strategy process uncovers who you are, what makes you different, and how to communicate it clearly across every platform.
Strategy Services
Strategy That Starts With the Bigger Picture
We look at your business goals, audience, and competitive environment to help define a clear path forward.
This may include:
Clarifying brand positioning and differentiation
Identifying target audiences and priorities
Evaluating competitors and market context
Defining value propositions and messaging foundations
Once the direction is clear, we help determine how and where your message should show up.
This may include:
Marketing and campaign planning
Messaging frameworks and communication priorities
Channel recommendations and rollout planning
Aligning marketing efforts across platforms and touchpoints
Digital strategy ensures your website and platforms support your goals and work together effectively.
This may include:
Website and user flow strategy
Content structure and information architecture
Platform and CMS recommendations
Planning for growth, scalability, and future updates
Strategy also plays a role in how you communicate with customers, partners, and stakeholders across the sales process.
This may include:
Sales and outreach strategy support
Presentation and pitch strategy
Customer journey mapping
Dealer, partner, or stakeholder communication planning
Strategy works best when it starts with a conversation.
Start here.
We’ll take care of the process.
Our Process
01
Listen
Understand your goals and challenges.
02
research
Study market, competitors, and audience.
03
plan
Build a campaign or messaging framework.
04
guide
Provide a roadmap or act as your marketing committee.
