BDG Perspective: Every Door Direct Mailer (EDDM)
- Jan 22
- 2 min read
Updated: 16 hours ago
A Simple Way to Reach Every Mailbox in a Neighborhood
Every Door Direct Mail, often called EDDM, is a cost-effective way to get your message directly into homes without needing a mailing list. If you’re trying to reach a specific area, promote an event, or increase local awareness, this is often one of the first options we recommend.
It’s straightforward, flexible, and surprisingly powerful when done right.
What EDDM Is
EDDM is a USPS service that allows you to mail printed pieces to every address along a selected carrier route. Instead of targeting individuals by name, you’re targeting geography.
That means neighborhoods, business districts, or defined areas that make sense for your goals.
How It Works
We start by selecting the carrier routes based on where you want to reach. Your piece is then designed to meet USPS requirements, printed, bundled, and delivered through the post office.
No mailing lists, no addressing, and no data management on your end.
Formats & Options
EDDM offers flexibility in both size and layout. Depending on the message, we can recommend:
Single-sided or double-sided postcards
Different postcard sizes for visibility and cost balance
Layouts designed for quick readability and strong calls to action
We help determine what format makes the most sense based on your message, budget, and audience.
When EDDM Makes Sense
EDDM is a strong option if you want to:
Reach a local audience quickly
Promote a storefront, event, or special offer
Build awareness in a defined area
Avoid the cost of purchasing a mailing list
It’s less effective for highly targeted or personalized messaging, which is something we’ll flag upfront if another approach makes more sense.
Our Full-Service Approach
We handle the entire process so nothing falls through the cracks:
Route selection and guidance
Format and size recommendations
Design and proofing
Printing and mail prep
USPS drop-off and delivery coordination
Is EDDM Right for You?
If you’re looking to reach a broad local audience without managing data or lists, EDDM is often a smart solution. If not, we’ll recommend an alternative that better fits your goals.
