Client Highlight: City of Menominee

Building a Cohesive Brand for a Community

When the City of Menominee partnered with us, the goal wasn’t just to update a logo. It was to create a cohesive brand system that could live across signage, print materials, and community touch points in a way that felt authentic and enduring.

Municipal branding carries weight. It has to represent history, pride, and progress all at once. Our role was to modernize the city’s identity while preserving what makes Menominee recognizable and meaningful to residents.

A Refreshed Logo with Purpose

We began by refreshing and modernizing the city logo to strengthen identity and improve versatility across applications. The updated mark was designed to work equally well on signage, banners, stationery, and digital materials.

The goal was clarity and consistency, ensuring the brand felt unified whether seen downtown, at a public facility, or in printed communication.

Signage That Supports Wayfinding and Identity

From wayfinding and street signs to public facility identification, signage became a key extension of the rebrand. Each piece was designed to fit its environment while reinforcing the city’s visual identity.

Good municipal signage does two things well:

• Provides clear, intuitive direction

• Reinforces pride and place

Every sign system was built with both in mind.

Pole Banners that Activate the Streetscape

Visually engaging pole banners were created to promote city pride, seasonal events, and community activity. These elements brought the updated branding into everyday visibility, strengthening recognition and energy throughout public spaces.

Pole banners often become the most photographed pieces of a city’s brand, so clarity and impact mattered.

A Unified Business Suite

The rebrand extended beyond environmental applications into a full business suite, including:

• Business cards

• Letterhead

• Envelopes

• Notecards

  
  

Consistency across these materials ensures that whether someone is receiving official communication or navigating the city streets, the experience feels connected.

The Result

The outcome was a cohesive and adaptable brand system that captured Menominee’s unique character while positioning the city as vibrant, welcoming, and forward-thinking.

More importantly, it created alignment. Across signage, print, and public-facing materials, the City of Menominee now presents itself with clarity and confidence.

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